Privacy Policy

Effective: November 18, 2025


1. ABOUT US

“We,” “us,” or “our” means Pedal and Sea Adventures Incorporated, a Canadian cycling and multi-adventure tour company located at:

5280 St. Margarets Bay Road, Suite 101
Upper Tantallon, Nova Scotia, B3Z 2J1, Canada
Local: 1 (902) 858-3030
Toll-Free: 1 (877) 777-5699
Email: info@pedalandseaadventures.com

2. ABOUT THIS PRIVACY POLICY

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our website(s), mobile apps, booking platforms, marketing tools, and all other online or offline services (collectively, the “Services”).

By accessing or using the Services, you consent to the practices described in this Policy.

If you have questions or concerns regarding this Privacy Policy, please contact us at info@pedalandseaadventures.com.


3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT

We collect personal information you provide directly to us and information gathered automatically through our digital properties.

Information you provide directly:

Contact Information
Name, email address, mailing address, phone number, and other details required to communicate with you.

Booking & Travel Information
Travel preferences, tour selections, accommodation requirements, dietary needs, emergency contacts, and health information relevant to your tour experience.

Payment Information
Credit card or bank information collected through trusted third-party payment processors. Financial data is stored according to the payment processor’s own privacy policy.

Survey & Form Information
Information submitted through contests, surveys, questionnaires, promotions, or feedback forms.

Customer Communications
Content of emails, text messages, calls, and other interactions with customer service, including marketing preferences.

Information we collect automatically:

Cookies & Tracking Technologies
We use cookies and similar technologies to analyze site traffic, understand user behavior, and support advertising.
We use:

  • Google Analytics

  • Meta/Facebook/Instagram tracking

  • Google Ads tracking

You may disable cookies in your browser or use the opt-out tools provided by these platforms:

Disabling cookies may affect certain website functionality.


4. HOW WE USE YOUR PERSONAL INFORMATION

We use your information to operate, improve, and deliver our Services, including:

  1. Booking and Tour Management
    To process reservations, manage tour logistics, and deliver the services you purchase.

  2. Customer Communications
    To send confirmations, updates, itineraries, administrative messages, alerts, and customer support communications.

  3. Marketing and Promotions
    To send newsletters, promotional emails, targeted ads, and personalized content via:

  • Email marketing

  • Social media advertising

  • Search engine advertising

  • Text messaging (where permitted)

  1. Performance, Analytics, and Improvement
    To analyze usage patterns, improve website performance, and enhance customer experience.

  2. Contests and Promotions
    To administer sweepstakes, promotions, rewards, and related activities.

  3. Security, Fraud Prevention, and Compliance
    To detect and prevent fraudulent or illegal activities and comply with legal obligations.

  4. Contractual Obligations
    To fulfill responsibilities arising from any agreements between you and us.

We may also use your information for any purpose disclosed at the time of collection or for which we have obtained your consent.


5. OUR LEGAL BASIS FOR PROCESSING (WHERE REQUIRED)

In jurisdictions requiring a legal basis for processing, we rely on:

  • Your consent

  • Performance of a contract (e.g., processing a booking)

  • Legitimate business interests, provided they do not override your fundamental rights

  • Compliance with legal obligations

  • Protection of vital interests of you or another person

If you have questions about our legal basis for processing, please contact us.


6. HOW WE SHARE YOUR PERSONAL INFORMATION

We do not sell or rent your personal information.

We may share your data:

With service providers and partners:

Trusted third parties who assist in delivering our services, such as:

These providers process data only as needed to support our operations.

For business transactions:

If we enter into merger discussions, sell assets, or undergo an acquisition, your personal data may be part of the transferred assets.

For legal compliance:

We may disclose information when legally required by:

  • Court orders

  • Law enforcement

  • Regulatory authorities

We will only share information when we believe, in good faith, that disclosure is legally necessary.


7. YOUR MARKETING CHOICES

You may receive marketing communications if:

  • You opted in

  • You purchased a product or service from us

  • You entered a promotion or sweepstakes

You may unsubscribe at any time using the “unsubscribe” link in our emails or by contacting info@pedalandseaadventures.com.

If you opt out, you may still receive non-promotional messages (booking details, service updates, safety information).

We will request your explicit consent before sharing your information with another party for their own marketing purposes.


8. RETENTION OF YOUR DATA AND DELETION

We retain your personal information only as long as necessary for business, legal, or operational purposes.

When determining retention periods, we consider:

  • Sensitivity of the information

  • Legal requirements

  • Potential risk from unauthorized use

  • Operational needs

We may retain data longer if necessary to:

  • Comply with legal obligations

  • Defend against legal claims

  • Maintain business records

You may request specific retention period details by contacting us.


9. INTERNATIONAL DATA TRANSFERS

Your data may be transferred to and processed in countries outside Canada, including:

  • The United States

  • The European Union

  • Australia

Examples:

  • Rezdy may store data in Australia or the U.S.

  • Mailchimp (Intuit) stores data in the U.S.

  • Monday.com uses AWS servers in the U.S. and EU

  • Google and Meta process data globally

By using our Services, you consent to these international transfers.

We ensure that transfers are protected by appropriate safeguards where legally required.


10. YOUR DATA PROTECTION RIGHTS

Depending on jurisdiction, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

We respond to all rights requests as required by applicable law.

You may also lodge complaints with your local supervisory authority.

To exercise your rights, contact us at info@pedalandseaadventures.com.


11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. When changes are made, we will update the effective date and take reasonable steps to notify you when appropriate.

We encourage you to review this page regularly for the latest information on our practices.


12. CONTACT US

Pedal and Sea Adventures Incorporated
5280 St. Margarets Bay Road, Suite 101
Upper Tantallon, NS, B3Z 2J1
Canada

Email: info@pedalandseaadventures.com
Phone: 1 (902) 858-3030
Toll-Free: 1 (877) 777-5699